Blanca Evette Garcia, widely known as “Evettexo” across social media, is the CEO and Founder of EXO Cosmetics. She began her journey in 2013 on YouTube, where she shared makeup tutorials and beauty tips to help her audience recreate their favorite looks. Her passion for makeup quickly resonated with viewers, and as her platform grew, so did her dream of one day launching her own beauty brand.

In 2020, that dream became a reality with the launch of EXO Cosmetics. As a proud Latina and self-made entrepreneur, Evette built her brand on hard work, dedication, and an unwavering belief that dreams are attainable. EXO’s first launch—a line of high-quality lashes—was created to help makeup lovers feel confident, beautiful, and empowered.

Since then, EXO Cosmetics has expanded into a full-range beauty brand, offering products designed to meet the diverse needs of its growing community. Evette remains deeply committed to empowering individuals to embrace their unique beauty and feel confident in their own skin.

EXO Cosmetics is more than just a makeup brand—it’s a reflection of Evette’s journey, her resilience, and her mission to inspire others. With the continued support of her loyal followers, Evette is determined to keep growing EXO and leaving a lasting impact on the beauty industry.